The Secrets To Snapchat’s Success: Connectivity, Easy Media Creation, And Ephemerality

26 Jan


Snapchat CEO Evan Spiegel has been known to be pretty surreptitious when it comes to sharing secrets about how the company works, but today he provided a little more transparency around its mission and how it thinks about the communications that users send through the app.

At the AXS Partner Summit, he gave a fascinating keynote speech (which you can read here), breaking down the things that make Snapchat work, most notably how the concepts of Internet everywhere, fast and easy media creation, and ephemerality combine to power the app. The speech was presented to media execs perhaps as a way to help them understand Snapchat’s appeal, and the new ways that people are using it to communicate with each other.

To start, Spiegel noted that he thought it was strange that people refer to this period as the “post-PC era.” If anything, he argues, the proliferation…

View original post 505 more words


Kindly leave your comment.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s